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Reaching Goals with Implementation Intentions

Making goals is only half the story on the long road to achieving them. For a person to successfully reach a goal, he or she first has to avoid many temptations. Along the way, there may be more compelling goals, activities or opportunities to pursue. You are left wondering what will help you reach that goal in a convenient way, a way that makes use of the less is more heuristic. Luckily such a system exists and is called implementation intentions; ‘I will do Y when situation Z presents itself’. This article will explain the way implementation intentions work and how you can best benefit from them.

To better understand implementation intentions the first focus will be upon goal intentions; ‘I am planning to achieve X’. This is in itself a good thing to do, to set a horizon and know what you want to do. To be as successful as possible a goal intention should be both challenging and specific. It should be able to give you feedback, be proximal (rather than distal), framed as a learning goal (rather than performance), and promotional (rather than prevention). A good example would be ‘I am planning to write one article next week’ (see that one part is missing however). By making a goal intentions you are committing yourself to the goal. The only bad luck is that goal intentions only predict 20-30% of the variance in behaviour, or in other words, it is not very predictive of future behaviour.  This is where implementation intentions make their contribution.

An implementation intention specifies how, where, and when you are going to achieve your goal. You are now not linking yourself to the end goal, but you are linking yourself to the fact that you are going to react a certain way in a certain situation. Implementation intentions, via this mechanism, lead to the automating of the goal-directed behaviour on the moment the situation occurs. The control over the behaviour is given to the environment. The less is more heuristic at work here is that you will not have to constantly remind yourself about the goal, only when a certain situation occurs you will perform the goal-directed behaviour. The conscious and effort-full control of the goal-directed behaviour is being automatically controlled by selected situational cues.

Let us now consider two examples of implementation intentions directed to support our earlier goal intention. One to promote the achievement of the goal could be ‘I will work on my article the next time I am at the computer and on the internet’. This is a cue that will most definitively occur in the coming week and allows the person to achieve the goal rapidly. Implementation intentions can also be used as peripheral statements, for instance, to stop behaviour that inhibits productivity. One statement could say ‘I will read my articles when I am on my computer’, through this the person will do his homework first and only then write an article.

Knowing now what goal intentions and implementation intentions are, it is vital to know how effective they are. The most effective way of implementing implementation intentions is to make them for difficult-to-implement goals. There is a high likelihood that you will be tempted to do other things (for instance, watch a series on the internet) and implementation intentions can effectively steer you to do the goal-directed behaviour. For more easy-to-implement goals an implementation intention has a little extra effect since a person was already likely to reach a goal. This does however not mean that it has any negative effects and can always be used.

To take home is the advice to use implementation intentions. The theory behind the principle is easy and making use of implementation intentions is even easier. Every time you make a commitment to achieve a goal you will specify when to execute the behaviour. This will help you develop both good habits (e.g. I will do my exercises whenever I open the curtains) and reach difficult goals.

References & Further Reading:

1. Gollwitzer, P. M. (1999). Implementation intentions – Strong effects of simple plans.American Psychologist54, 493-503.

2. Gollwitzer, P. M., & Brandstatter, V. (1997). Implementation intentions and effective goal pursuit. Journal of Personality and Social Psychology73, 186-199.

3. Sheeran, P., Webb, T.L., & Gollwitzer, P.M. (2005). The interplay between goal intentions and implementation intentions Personality and Social Psychology Bulletin,31, 87-98.

4. http://psp.sagepub.com/content/23/9/945.abstract

5. http://www.artofmanliness.com/2012/01/22/a-formula-for-success-the-power-of-implementation-intentions/

6. http://zenhabits.net/fear-not/

Less is More

Trying to meet with an executive can be a tough challenge, they never seem to have the time. When people climb the hierarchy of organizations their agenda’s become more and more cluttered and workload only seems to increase. But why do the brightest and best in their job have to work more and more? Why do they not decrease the amount of time spend working and start doing more in less time? This article is about doing the right things and provides the reader with useful tips along the way. In this article three topics are covered; meetings, project management, and time management.

Meeting Cancelled

Meetings should serve a goal, and that could be one of three; 1) informing others, 2) making a decision, and/or 3) working together. When none of these goals is achieved or will be likely to be achieved, a meeting can be cancelled. The only reason for getting together with a group of people is to advance the work, not to express your frustrations, bore others to death, or stay indecisive. Therefore meetings that were planned in advance and no longer will be likely to fulfil one of the goals should also be cancelled.

Are you however still in need of informing others, making a decision, or working together? Ask yourself if there is an alternative like phone calls, Skype, emails, or IM. All will probably reduce the time needed for travel, unnecessary attendance, and frustrations. When you do decide that a meeting is necessary the next decision should be about who to invite. As a rule of thumb, you should only invite people who help to develop one of the three goals a meeting can have. Fewer meetings with fewer people can significantly allow for more time to work on other things.

During the meeting itself, the goal should be clear per topic. Of course, there should be an agenda and appropriate facilities for presentations or alike. More tips on how to conduct an effective meeting are stated in a previous article – Effective Meetings.

Give Responsibility

Working with a team means that you will have to delegate some of the work. This principle is the same for a CEO as is for a project leader at a high school project. Both groups, and everyone else can benefit from delegating tasks. This does not mean however that you give other people a task, and then ask/check/control them every single minute of every single day until it is finished. This means that you should be able to (mentally) let go and trust the other person.

Trough this act of letting go, you empower the other person. When done right your team-member will feel ownership for the assigned task and will be intrinsically motivated to accomplish the task. Less control will result in more productivity, and less wasted time by both yourself and the person you have delegated the work to.

Reserve Downtime

Not only does the less is more principle apply for meetings and working in a team, for your personal effectiveness rest is of vital importance. When working continuously, as many CEO’s do, people forget to take time for breaks, family or weekend. Your cognitive capacity starts to hinder already after 2 hours of work, imagine working at 80% or 60% for the remainder of the day. So make sure to take regular breaks, even as many as one per hour (for 10 minutes).

Also, be aware that some of the best idea’s pop into your head when you are not actively focussing on a certain topic. So take time off during the evening and spend it with your family. Keep the weekend clear of appointments and reserve time to do things that have nothing to do with work. This will allow your brain to recover and ideas to settle/crystallize. Less work can result in more productivity.

Less is more is, of course, a rule of thumb. A very useful one, one that you should keep in your minds-eye before planning unnecessary meetings, keeping a close eye on your team members, or when you want to go work after having worked 10 hours already. And maybe there is even one more place where less is more applies; less worrying is more happiness!

References & Further Reading:

1. http://lifehacker.com/5992224/if-youre-not-making-a-decision-sharing-information-or-brainstorming-dont-have-a-meeting

2. http://vpaa.unt.edu/how-to-effective-meeting.pdf

3. http://www.unce.unr.edu/publications/files/cd/other/fs9729.pdf

4. http://people.ucalgary.ca/~design/engg251/First%20Year%20Files/effect_meet.pdf

5. http://www.forbes.com/sites/victorlipman/2013/03/01/5-simple-steps-to-more-efficient-effective-meetings/

6. http://quickbase.intuit.com/blog/2013/03/28/how-to-delegate-work-effectively/

7. http://www.mindtools.com/pages/article/newLDR_98.htm

8. http://greatist.com/happiness/how-stay-focused-work

9. http://ergonomics.about.com/od/ergonomicbasics/f/What-Is-a-Human-Cognitive-Capability.htm

10. http://blog.haygroup.com/five-steps-to-effective-delegation

11. http://www.forbes.com/sites/forbesleadershipforum/2013/09/27/in-praise-of-lazy-managers/

4 Steps of Transformational Leadership in Practice

This post was from September 2013.

This is a guest post by my Canadian friend Naomi Cheng, she was an inspirational leader for the Avenue 15, SIFE/Enactus project. Motivating people and giving personal consideration are no stranger to her. As a recent graduate and HR Analyst at Shell she found the time to make this incredible guest post, please visit her Tumblr

Transformational Leadership in Practice

Leadership has always been a particular interest of mine ever since I started university and became involved in many extracurricular activities. Like you probably have, I’ve come into contact with many ‘good’ leaders, and also many ‘bad’ leaders in both school and work. So although I had a general idea as to what makes a good leader due to these past experiences, I wanted to see what the research said and consciously make an effort to become a better leader to other people. In addition, there is an increasing trend of companies evaluating potential interns and new grads not just on their grades, but also on their leadership experience. Extracurricular experience, at least in Canada, is now no longer an option if you want to be competitive with other students when looking for jobs. And it’s not just a line on your resume – it’s your tangible leadership experiences that employers want you to be able to explain and quantify.

Although there are varying definitions of leadership, it is generally accepted as the process where an individual influences others toward the accomplishment of collective goals. So what makes a great leader?

There are many theories of leadership and what makes a great leader, but transformational leadership has arguably been one of the most popular areas of leadership research in the last two decades. Research has shown that transformational leadership produces higher job satisfaction and increased productivity and morale, among other things. As job satisfaction is another interest of mine, I delved deeper into transformational leadership.

Bass’ 1985 theory sets out four dimensions of transformational leadership. These components were initially drawn from interviews where participants described the types of leaders that caused them to perform above and beyond their expectations, and later, through refined questionnaires and analysis. The four dimensions are as follows: idealized influence, inspirational motivation, intellectual stimulation, and individual consideration.

1. Idealized Influence

Idealized influence is often seen as the most important dimension because it includes being a role model to others around you. In practice, it means ‘walking the talk’. If the group you’re a leader for prescribes to a certain set of standards and behaviour, make sure you embody these standards. Others will want to look up to you and respect you if you follow the rules and act in a way you expect your followers to act. Your behaviour should influence your followers and as a result, they will become empowered due to the your dedication, purpose, and confidence to the group. They want to be like you.

2. Inspirational Motivation

Inspirational motivation includes communicating an engaging and inspiring vision to others and transferring your enthusiasm for your vision over to your followers. In practice, this means being truly passionate about your vision and spreading that passion to others through words and actions. For example, if your student club is focused on volunteerism and making a difference in the community, you can start your group meetings by highlighting one notable volunteer event coming up or having everyone come to the meeting prepared with a community organization your club may want to partner with. By making your vision a focus at every meeting and event, your followers will be more likely to ‘buy-in’ to the greater goal of your organization. As well, you are providing meaning for the tasks at hand so that your followers understand how their work contributes to the larger objective.

3. Intellectual Stimulation

Intellectual stimulation is defined as stimulating innovation and creativity among your followers by questioning and challenging the status quo. This means adopting a more participatory style of leadership where your subordinates are able to question your ideas and think for themselves. For example, I ran a project that taught job skills to homeless youth and pregnant young women. While I had a basic slide deck for my presenters to use, I encouraged them to be creative when facilitating these sessions and use their own experiences and resources to deliver the class. I was pleasantly surprised to see many new ideas come up from my group members that made the job skills sessions more interactive, interesting, and relevant to the target population. In addition, my team felt more empowered to make decisions themselves and hold themselves accountable. They were challenged, and responded well to the challenge.

4. Individual Consideration

Individual consideration involves being supportive of and giving attention to each individual follower’s feelings and needs. Especially if you’re in charge of a large number of people, it is easy to focus solely on the work that needs to be done and making sure all deliverables are completed on time. It’s extremely important to make time for each of your followers by checking up on them once in a while on a personal basis, and listening to their concerns or ideas. Your followers need to feel like they are a valued part of the team (especially if they’re volunteering their time) and that you truly appreciate their contributions and care about them.

Final Thoughts

I believe we can all learn to be better leaders not just by emulating those we look up to, but also by structuring our own behaviour to reflect what research has shown makes a great leader. And even if you don’t have time to stay up-to-date with research publications, my best advice would be to be open to feedback from others. Ask your group members or direct reports how they feel about your management style and solicit suggestions for improvement (this is like individual consideration, see?). I find people will respect you more when you’re a confident, capable leader, and also willing to take constructive feedback and always looking to improve yourself.

References & Further Reading:

1. Bass, B. M. (1985). Leadership and performance beyond expectations. New York, NY: Free Press.

2. Bass, B. M. (1998). Transformational leadership: Industry, military, and educational impact. Mahwah, NJ: Erlbaum.

3. Hautala, T. M. (2005). The effects of subordinates’ personality on appraisals of transformational leadership. Journal of Leadership & Organizational Studies, 11(4), 84-92.

4. Judge, T. A., & Bono, J. E. (2000). Five-factor model of personality and transformational leadership. Journal of Applied Psychology, 85, 751–765.

5. Judge, T. A., & Bono, J. E. (2004). Personality and transformational and transactional leadership: A meta-analysis. Journal of Applied Psychology, 89, 901-910.

6. Kent, T. W., Crotts, J. C., & Azziz, A. (2001). Four factors of transformational leadership behavior. Leadership & Organization Development Journal, 22(56), 221-229.

Written by Naomi Cheng

Naomi Cheng is a student leader just turned employee leader – she will get very far in life

How To Rock Your Job Interview

First written in May 2013.

A job interview, it is every student’s biggest nightmare, every applicants moment of fear. Yet at the same time, an interview is your moment of glory, a moment to express your qualities and show what you are worth and what your future potential holds. This article will describe in depth some steps leading towards the job interview, the interview itself and what to do afterwards. The advice given follows both from the literature and the experience of the author in interviewing applicants.

Curriculum Vitae

Two pages of text to describe your whole (student) career up until this point, that is all you get. Or actually even less than that if you take into account how long every hiring manager will probably be spending reading your resume; about 20 to 30 seconds. It is, therefore, most important to stand out and have a perfect resume. Choose for quality over quantity, name the things that you have done well and turn your responsibilities into achievement statements. Be concrete, use examples (and numbers) to validate your achievements. At the same time, keep it simple; no one will be impressed by the word-art anymore nowadays.

Not so long ago resumes were sent via the post office, now you will most probably send it via email. Make sure to send it as a .pdf. Nothing is more regrettable than sending a .docx that you forgot to save when you updated or that is full of red underlining. By saving your resume as a .pdf you make sure you will both check the CV and that it will look exactly the same when arriving at the company.

Of course, you do not want to send the exact same resume to every company you would love to work for. Personalize your resume for every different job. Write the language they speak, appeal to their values (which are probably on their website). Next to change the description of your former experience also edit the former jobs to display, to make the job your applying for look like the natural thing to do.

One last tip for writing a resume is to be creative. There is a big chance that a lot of other applicants have searched the web and have optimized their resume, customized it for the job and showcased their achievements. Make your resume stand out by doing something others do not have, this can be everything from a special design to having an experience or skill that no other applicant has. See below for an example CV.

(I had an example here, but it’s a bit outdated now)

Motivation

Now that you have your customized CV for the job, it is time to start working on the motivation or cover letter. The goal is to show your interest in the job, your specific motivation, your skills and how to follow-up. This all must be conveyed on one page, remember that the hiring managers have a limited amount of time. The first paragraph includes why you are applying for the job. Give mention of where you have found the application. If this is via a person working at the firm, feel free to mention his or her name.

The following paragraphs are to describe what you have to offer the employer. This is the place to describe your skills that match the wanted skills on the job offer. Do not hesitate to use the language the job offer is using too, but do not overdo it. You are taking things from and are relating to your resume, but here too do not have too much overlap. Here is also the place to elaborate on something that is really great about your resume, or something where there might be a gap.

The final paragraph is to thank the employer for considering you for the position. It is also the place to refer to your resume and to include information on how to follow-up. Most of the time this will be a referral to your means of contact and that you would love to be invited to a job interview (to which we will come next). End the letter with a complimentary close (e.g. Respectfully yours,) and add a signature.

Job Interview – Preparation

Now that you have passed the first two hurdles it is time for the job interview itself. There is a vast amount of things you can do beforehand and on the day of the interview itself. Always read up on the company, know what they stand for, but also zoom in on the department you are applying for, know what they do. To do this you can always call the company itself if you have not done some of this research beforehand. A good candidate prepares both for the questions that will be asked (e.g. Name 3 strengths and 3 weaknesses), but also prepares questions himself. Ask something about where the department or company is heading, how the interviewer got there or how the culture is at the company, and what they expect from you if in the next 30-90 days if they hire you. One other type of question is to specify on something the interviewer is asking you if he is being unclear on what he wants to know you have all the right to ask for clarification (which will improve your answer significantly).

But back to the preparations. When anticipating for questions about the job skills, your experience and abilities it is good to write your answers down. It is even better to practice with a friend (or multiple friends). You will find out that practising the answers to common questions allows you to answer them fluently, reduce your thinking time and makes you more confident about your answers. When practising with a friend make sure to ask him or her to add some questions, this will keep things novel and also prepare you for those questions that were not on your list.

On the day of the job interview, you will want to wear the clothing you will be wearing on the job itself. If in doubt what to wear, choose to overdress instead of underdressing. Here again, it is not a shame to ask someone working at the company what is customary. Have a good night sleep before the interview and reserve time in the morning for a good shower, shave and breakfast. Nothing is a bigger turndown than someone not looking fresh, they also expect you to look your best when you have the job. The breakfast serves the function of providing you with rich nutrition and energy during the interview. For an interview that is during the afternoon, exercising is also a good idea. This promotes the blood flow and reduces stress levels, but do not forget to change back into your formal wear.

Job Interview – The Interview

When you walk into the building, about 10 minutes before the interview, be courteous to everyone you meet. You are there to leave the best impression possible, this also includes the lady from the front desk. Smile friendly and sincerely, an interviewer most probably knows how to read body language very well and spots a fake smile from a mile away. Speak clearly and sit in an active position (chest up, shoulders back, chin up). This allows your voice to carry better and showcases confidence.

One thing that is overlooked sometimes, is to be honest. During an interview, you may feel you need to conceal things that do not make you look good. But remember that there is a large chance that the interviewer already knows this (via a background check). And by telling something about something not so great (e.g. failing a study) you have the chance to show your side of the story and make the truth look as good as it gets. This also shows character on your part, and who knows this gives way to a connection with the interviewer who has had a similar experience.

When you are invited for the job interview the employer knows you are a competent and smart person. So keep it short and simple during the interview. Structure your answers to be between 30 and 90 seconds of length, any shorter will make you look unqualified and any longer will make them lose interest in the answer. Incorporate some humour into the interview, you do not want to come over too stale, and at the same time avoid slang-words and humour that can be interpreted in a bad way or that are off-colour. Also talk about what your friends think you are good at, skip the part where you refer to your friends and be confident in that you possess the skill you are speaking about.

As with your skills, also get your personality across, be personable. The interviewer has to remember you for who you are and not think of you as number 3 from school X. Try and come over as genuine a person as possible and show that you are warmhearted or extrovert when you are. Have something pop out, make them remember you by the thing that characterizes you best.

Job Interview – After

When you came into the door you give a firm handshake to the interviewer with which you expressed your confidence, liking of the interviewer and excitement for the interview. You looked the interviewer in the eye and made a connection. Do this again when you leave, convey that you found the interview to be pleasant and that you love to hear from them again. You can also send a thank you note or letter after the interview, thank them for the time and if you really forgot something important you can subtly add it too. If after two weeks you still have not heard anything from the interviewer you can contact them and inform about it.

In this rather long article, the author has tried to give an oversight of the things to do before, during and after a job interview. There are a lot of techniques mentioned. There are however many more out there that will help you succeed in finding your dream job. Please do take some time to read through the materials and practice beforehand. Although it may seem like a lot to do, it will determine the rest of your life and will have a significant return on investment!

bannerv4blue

References & Further Reading:

1. http://www.redstarresume.com/content/cms/How+Long+Will+A+Hiring+Manager+Or+Recruiter+Spend+Reading+My+CV%3F/3535/

2. http://owl.english.purdue.edu/owl/resource/631/01/

3. http://jobsearch.about.com/od/resumes/qt/profresume.htm

4. http://www.redstarresume.com/content/cms/TipsFromThePros/2408/

5. http://www.businessinsider.com/formatting-rules-to-get-your-resume-through-the-scanning-software-2013-2

6. http://jobsearch.about.com/od/coverletters/a/aa030401a.htm

7. http://www.best.eu.org/student/courses/howToWriteAMotivationLetter.jsp

8. http://blogs.hbr.org/silverman/2009/06/how-to-write-a-resume-that-doe.html

9. http://blogs.hbr.org/silverman/2009/06/the-best-cover-letter.html

10. http://www.wikihow.com/Prepare-for-a-Job-Interview

11. http://jobsearch.about.com/od/preparation/interview-preparation-tips.htm

12. http://www.linkedin.com/today/post/article/20121121171031-20017018-the-perfect-job-interview-in-8-simple-steps

13. http://www.inc.com/jeff-haden/5-questions-great-job-candidates-ask-interviewers.html

14. http://www.inc.com/jeff-haden/4-vital-interview-questions-to-ask.html

15. http://www.inc.com/jeff-haden/5-questions-great-job-candidates-ask-interviewers.html

16. http://www.linkedin.com/today/post/article/20130606153931-15077789-the-1-thing-you-must-do-in-every-job-interview

17. http://www.linkedin.com/today/post/article/20130618124448-20017018-10-qualities-of-exceptional-interviewers

18. http://www.linkedin.com/today/post/article/20130620142512-35894743-on-gpas-and-brain-teasers-new-insights-from-google-on-recruiting-and-hiring?ref=email

19. http://www.thedailymuse.com/job-search/is-a-two-page-resume-ever-ok/

20. http://www.linkedin.com/today/post/article/20130723211641-15454-12-ways-to-spot-a-high-achiever

21. http://www.linkedin.com/today/post/article/20130815094409-32175171-the-3-questions-people-always-forget-to-ask-in-an-interview

22. http://www.forbes.com/sites/lisaquast/2013/09/16/how-to-answer-the-interview-question-how-much-money-do-you-currently-make/#!

23. http://www.linkedin.com/channels/how_I_hire?trk=eml-mktg-inf-m-hih-0924-button1

24. http://www.linkedin.com/today/post/article/20131016130258-15077789-the-31-worst-mistakes-you-can-make-at-a-job-interview

25. http://www.linkedin.com/today/post/article/20131217070749-52594-how-to-answer-the-question-what-was-your-last-salary?trk=tod-home-art-list-large_0

26. http://www.linkedin.com/today/post/article/20130617055559-52594-answering-the-question-why-should-we-hire-you

27. http://www.linkedin.com/today/post/article/20130709020109-52594-answering-the-question-what-s-your-greatest-weakness

28. http://www.forbes.com/sites/netapp/2014/01/21/big-data-google-hiring-process/

29. http://www.linkedin.com/today/post/article/20140212174211-52594-how-to-reach-your-hiring-manager-directly

30. https://s3.amazonaws.com/wetfeetassets/2014/WFguides/ace-your-interview.pdf

31. https://s3.amazonaws.com/wetfeetassets/2014/WFguides/killer-cover-letters-and-resumes.pdf

32. http://www.businessinsider.com/company-top-talent-2014-3

33. https://www.linkedin.com/today/post/article/20140331030822-64875646-job-interview-why-only-3-questions-really-matter

34. https://www.linkedin.com/today/post/article/20140418050226-52594-don-t-give-it-all-away-at-the-job-interview

35. http://blogs.hbr.org/2014/01/the-right-way-to-answer-whats-your-greatest-weakness/

36. http://www.awaionline.com/2011/10/the-best-fonts-to-use-in-print-online-and-email/

37. https://www.linkedin.com/today/post/article/20140616081614-322130907-stop-sending-out-boring-resumes

38. https://www.linkedin.com/today/post/article/20140630062218-64875646-the-perfect-job-interview-in-6-simple-steps

39. https://www.linkedin.com/today/post/article/20140715123318-20017018-ten-simple-steps-to-the-perfect-job-interview

40. http://susanireland.com/letter/how-to/

41. https://www.linkedin.com/today/post/article/20140807094555-20017018-13-ceos-share-their-favorite-job-interview-questions

42. https://www.linkedin.com/pulse/article/20141013131941-4524580-what-does-your-resume-say-about-your-age

43. https://www.linkedin.com/pulse/article/20141006125226-10136502-why-you-must-lie-on-job-interviews-and-what-you-must-lie-about

44. https://www.linkedin.com/pulse/article/20141002164029-1473578-how-to-win-an-interview-before-it-starts

45. https://www.linkedin.com/pulse/article/20141008125320-62614725-the-three-things-i-look-for-in-a-candidate

46. https://hbr.org/2014/11/setting-the-record-straight-on-job-interviews

The Everything Store

Summary: good book of history of Amazon.

Jeff Bezos isn’t a really nice guy. Really driven. But also done lots of side-projects that failed big. Was good in attracting money and winning in the end. Played a hard bargain and wouldn’t be the person I would want to do business with I think.

Always had a big vision. That enabled him to move forward.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech’s other elite innovators–Jobs, Gates, Zuckerberg–Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.

The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

The Greatest Trade Ever

The Greatest Trade Ever – Gregory Zuckerman

Summary: good book that uses repetition in a constructive way to get to the bottom of how some ‘outsiders’ made billions during the housing collapse. Things I liked were that they were betting against the bank (and not only hedge funds and normal people) and that they used data to see things coming from a mile away. What was interesting is that it took very long for the bubble to burst, so if I ever want to invest against the grain, it is smart to watch when to do it.

In 2006, John Paulson organized Paulson Credit Opportunity Fund that bet against bonds backed by subprime mortgages using credit default swaps. Paulson “shot to fame and fortune” when his investment strategies paid off during the subprime housing market crash. His bet against the subprime mortgage bubble has been called “the greatest trade ever” by Gregory Zuckerman. Paulson’s involvement in the Abacus-2007AC1 deals resulted in Goldman Sachs paying a $550 million penalty, the largest ever paid by a Wall Street firm.

Rendezvous with Rama

Rendezvous with Rama – Arthur Clarke

Summary: great book about exploration. Also a bit a philosophy of people and ethical choices / what to do with other life-forms. Could have used sequels (if they aren’t there already, let’s see).

After an asteroid falls in Northeast Italy in 2077, creating a major disaster, the government of Earth sets up the Spaceguard system as an early warning of arrivals from deep space.

Starship Troopers

Starship Troopers – Robert Heinlein

Summary: Good book. Best part for me was philosophy about democracy. Stated that best was to have people who are not selfish. In this case it was people who had been in the military and had shown that they didn’t do it all just for themselves.

I didn’t agree with his views on education/punishment. That doesn’t work. It’s about constraining options, not about punishing a person.

Starship Troopers is a military science fiction novel by U.S. writer Robert A. Heinlein. Written in a few weeks in reaction to the U.S. suspending nuclear tests, the story was first published as a two-part serial in The Magazine of Fantasy & Science Fiction as Starship Soldier, and published as a book by G. P. Putnam’s Sons in December 1959.

Wat is nu gezond?

Wat is nu gezond? – Martijn Katan

Summary: good book that takes a no-frills approach to food science and advice. Less militant than How Not To Die

A good nuance that we don’t know everything.

(update January 2020, re-reading it)

Chapter 1

There are only few experimental studies in food science. Most is epidemiological, some are biomarker studies. The effect of food on our body is seldom very straightforward.

There is a lot of (bad) influence by the industry. I’m also reminded of a talk by Dr Greger about why breakfast isn’t that important (for adults), but the bacon industry wants us to believe it is.

To conclude (chapter 1), ‘scientifically studied’ isn’t a guarantee that something is true/well-researched.

Chapter 2 – What is the effect of food on health?

Basic info about carbs, energy, kcal, etc.

Don’t eat too many carbs/sugars at different moments, can be bad for teeth.

Alcohol is bad.

Some talk about sustainability, very true and something that between 2008 (publication) and now, sadly, hasn’t changed.

Chapter 3 – Breakfast

Whole-grain bread is better than white bread – which doesn’t have bran and germs. Whole-grain bread (or bran particularly) is good against constipation.

If you eat 4 pieces of bread, you should get enough iodine (which is mixed into the salt). Some biological bakers don’t use iodine in their salt, so check this.

Cheese is damn tasty, but not so good (saturated fats, not nice for the cows).

Bread with jam is probably lighter in calories than peanut butter or ‘hagelslag’.

Margarine has (added) vitamin D. 15 minutes in the sun should give you enough. But I will probably supplement it a bit.

There is no added vitamin D in milk in The Netherlands.

Breakfast drinks (not the ones like Queal of course), are fruit juice, water, sugar (not so good, not terrible).

Some eggs are ok.

Chapter 4 – The kids go to school

Kids should move. And kids from rich parents eat less, and move more.

Let them drink water.

Fruit is good for them (fibres, potassium).

Don’t put them on a diet, unless a dietician is involved (but then still…)

Chapter 5 – Coffee (Tea Time)

Coffee isn’t that bad, don’t get addicted.

Tea could have some positive effects, don’t drink it with sugar.

Pure chocolate still consists of 50% sugar. The polyphenols might have positive effects, not studied well enough.

  • A quick search online also doesn’t show any other good benefits from eating cacao/chocolate

Glycyrrhizin in liquorice (drop) can increase blood pressure (bad).

Chapter 6 – Lunch

Somehow the chapter starts with French fries.

A ‘broodje gezond’ (healthy sandwich) is mostly cheese, not so healthy.

Chapter 7 – Fruit

It’s not too bad to miss fruit.

There aren’t many vitamins in fruit.

The antioxidants (and their effects) also aren’t well studied.

Overall, not too much a fan of fruit, but very neutral about it.

Chapter 8 – Snacks

You need to drink 1,5 litres of water, more is nice but doesn’t really help much. But, don’t drink 20 litres per day.

“8-10% of the population older than 15 years of age has problems with or because of alcohol.”

In epidemiological studies, cancer has been causally? linked to cancer.

The chance or breast cancer is raised, at 1 glass per day (from 8,8% to 10,1% at 2 drinks, and 11,6% at 4 drinks per day).

Alcohol does raise the HDL-cholesterol (the good one).

Chapter 9 – Dinner

Meat is not sustainable (for the planet).

Red meat is linked to colon cancer.

Meat is an important source of iron. So vegans/vegetarians should see that they get enough from other sources. Tempeh is rich in iron.

Zinc can be found in whole grain products, beans, nuts, seeds.

Calcium can be found in soy milk, Chinese cabbage, orange juice.

There are less nutrients per calorie of fruits & veggies as before. But we ate much worse 150 years ago (at least, what was available, most people do eat worse for other reasons).

Biological food isn’t really better, and possibly worse for the environment.

Chapter 10 – Bedtime, vitamins, eroticism

Vitamin supplements may be good for some populations, under some circumstances. E.g. b12 for vegans.

Probiotics haven’t really shown to be advantageous.

In contradiction to Dr Greger, he states that eating late at night doesn’t matter. But I think he is mostly commenting on that it really isn’t used (your body uses calories the whole time). And the effect of meal timing (morning vs evening) is probably overstated.

There are no foods that really help with getting it up. Of course, if you eat and live healthier, that will help.

Chapter 11 – Sports

Sports/moving is good. It has many benefits. It mostly prevents disease in the elderly.

Intensive sports seems to lead to more problems (in people below 45) than benefits.

So, do less intensive sports for longer.

Drink enough water if you do sports.

Caffeine is one of the few known good supplements, creatine might also be good.

Chapter 12 – The fight for our waist

Eat less than you use, lose weight.

Your resting metabolism is about 1500, or more if you are larger and have more muscle.

We use about 1/3rd for moving around (the rest for basic functions).

In The Netherlands, over half of the population is overweight (2008). Seems to be the same in 2018 (link).

Next to discrimination, overweight leads to diabetes, heart disease, cancer, impotence. This is the main reason why the average expected age is not climbing (pff).

Your environment (the people you see) are important for losing weight.

Chapter 13 – Unwanted substances

Almost anything can be poison (even water), it depends on how much you consume of it.

If something is ‘natural’, it might still contain poisons.

There are ‘chemicals’ in everything (it’s called chemistry dummy).

E-numbers are well-researched and approved. And even if some are bad in large quantities, the effects of saturated fats, too much salt, etc are much worse.

Sweeteners (e.g. sucralose) are not harmful in the current quantities.

GMO foods are not bad (and F Greenpeace – golden rice 🙁 – only just approved in the Philippines).

Detoxing won’t fix your problem. And toxins don’t ‘build-up’ in your body.

Chapter 14 – Where to find good info about healthy eating?

Media bad.

Ingredients are listed in order of volume (on food labels).

Some good websites listed on pages 189-190.

The End.