Shoe Dog

Shoe Dog – Phil Knight

Summary: Great memoir from a man who has built a company with passion. Really interesting to see the struggles and how it was also very ‘amateur’ how they did things. Shows again that even if some companies look composed/well organised, there is a layer of chaos beneath/before.

Memorable quotes: Belief is irresistible Total effort will win peoples hearts Take a change of people, that’s what it’s all about It’s never just business. It will never be. If it ever does become just business, that will mean business is very bad. You measure yourself by the people who measure themselves by you. We must all be professors of the jungle.